10 Tips on How to Conduct Yoga Classes Online
Post Date: February 9, 2021
The Covid-19 has adversely impacted global economic growth which is expected to reduce by 2.4-3%. It is a huge setback for businesses of all sizes. The pandemic has forced businesses all over the world to go online including the yoga market. As a yoga teacher, you have no option left but to conduct yoga classes online.
If you aren’t sure how to conduct and manage yoga classes online, this actionable guide will show you 10 tips to get started immediately. Let’s get started.
1. Set Up Your Yoga Class Plan
The first step is setting up your yoga class online on a reliable platform. Yoga Class Plan is where you can create your complete class plan in a few minutes. You can choose from ready-to-use poses, edit poses, upload your own poses, and create your own class with its drag-and-drop user-interface. The best part: It comes with 6K+ class plans to choose from and you can edit your plans accordingly.
You can start your free 15-day trial by clicking here and check it out for yourself how it goes for you.
2. Create Your Website and Scheduling
You also need class management software that will help you create your own website, conduct virtual classes, manage payments, and manage your schedule. WOFH is a customized class management software that’s specifically designed for online yoga studios.
You can create landing pages, manage your schedule, and conduct online yoga classes via Zoom with WOFH. And yes, it also helps you manage payments hassle-free. You can explore WOFH free with its free trial.
3. Decide the Right Pricing
Now that your class plan, website, and schedule are all set up, you need to decide on the pricing of your online yoga class. If you are switching from an existing studio to online, you’ll have a pricing plan already.
There are two major types of yoga classes pricing strategies that you can choose from:
- One-time pricing
Memberships earn you the most money so it should be your preference.
Don’t charge the same amount for online yoga classes as people assume online classes to be cost-effective than in-person classes. Revise your pricing and make it cost-effective so as to retain your existing yoga students and to acquire new students too.
Reducing the price isn’t a big deal since you are already saving on infrastructure a lot by switching online.
4. First Class Test
It is an important step.
Once you have set up your class plan and website, you must conduct a test class by inviting your friends and family to see if everything is working as expected. You don’t want your students to suffer when they sign up.
During your test class, check all the features and options. For example, you need to conduct a zoom session, check mics, check printable yoga poses, autoresponder, payment settings, and more.
The idea is to ensure that everything is working properly before you start enrolling students.
5. Ready Your Equipment
One of the key requirements for conducting yoga classes online is equipment. Here is a list of the equipment you need:
- A computer or a laptop (Must)
- Headphones and mic (Must)
- A high-quality webcam (Must)
- Quiet room or place (Must)
- DSLR camera with a tripod to record yoga poses from multiple angles (Optional)
- An assistant (Optional).
It is recommended to start low and then gradually improve your equipment as your business grows. Buying all the equipment upfront isn’t a good idea rather conduct classes and see what equipment and tools you need to solve problems that you or your students face during online sessions.
6. Set Up Your Filming Location
If you have a yoga studio, you don’t have to worry about the filming location. However, if you don’t have a studio and you are conducting online-only yoga classes, you’ll need to arrange a filming location.
There are multiple options to choose from:
- Prepare a separate room in your home for filming
- Get a studio
- Select an outdoor location.
Getting started from your home is the best option as it is cost-effective and helps you manage your classes easily. While filming outdoor isn’t just expensive but you’ll need a lot of helping hands and additional tools.
7. Promote Your Online Classes
Marketing your online classes and driving traffic to your landing pages will help you get students. As a yoga teacher, you have a lot of marketing techniques to reach your target students including:
- Local business listing and business listing in leading platforms like Yelp and Google Business
- Social media platforms especially Instagram
- Social media ads (Facebook and Instagram)
- Content marketing (e.g. blogging, guest blogging, etc.)
- YouTube videos
- Referral program
- Partnerships and networking.
8. Collect Feedback
The feedback from your existing students is no less than a goldmine. You need to ask your students what problems they face during online classes, what new features they expect, and what are the things they like the most.
Collecting feedback from your yoga students will help you improve user experience and make decisions based on feedback and data. Use a feedback collection tool to get timely feedback.
9. Record Classes with Zoom
You shouldn’t ignore Zoom for your online yoga classes. You can record classes with Zoom and share its link with your subscribers. WOFH integrates and supports Zoom. The video link will be shared automatically with your subscribers via WOFH. This saves you from the hard work of sending links manually to your subscribers.
10. Ask for Referral
Referral marketing works best for all types of businesses as it is known to have the highest conversion rate among all marketing channels. You need to set up a referral program to get new students. All you have to do is ask your students to refer your online classes to their friends and family.
It works best when you offer your students a discount or any other benefit. For example, you can offer a 50% discount for the students who bring two new students.
Asking for referrals and promoting a culture of referral will never disappoint you.
Start Your Yoga Classes Online Today
There isn’t any better time than now to conduct yoga classes online because your students are already prepared for it due to Covid-19. Don’t let the pandemic ruin your business. Instead, look for opportunities during the pandemic by finding new ways to do business.
And switching to starting online yoga classes is one of the best ways to do it.
Posted in Business Tips